I Couldn’t Agree More
Today’s post by Chris Powers, of Powers By Design, really resonates with me for more reasons than one:
This is by far one of the BEST videos about the marketing mindset you should have about Social Media Marketing. This guy really nails the points I’ve been saying for the past two years about the networking methods that should be used in the social media realm. Its a little long, 10 minutes, but never derails in purpose… and well worth the time. If you’re even considering doing ANYTHING with a blog, twitter, facebook, linked-in, etc then you should absolutely watch this video.
The point he makes absolutely rings true about ‘making a party’ for people and ‘welcome them into your home’. I had a problem yesterday. I couldn’t reach my copywriter, who I rely on off and on for years and normally I don’t have a time-crunch like this…but I needed a marketing piece proof-read and needed it done in a two-hour window. I went to Twitter and asked for help from any copywriters who had time to proof something for me ASAP. Within 10 minutes I had three people offering and one person was sent my document and turned it around in less than 20 minutes.
This person saved my ass, literally, because I needed help and while I could go to my address book and call other local copywriters–it would have taken me as much time to find someone who ‘might’ have the time to proof this document as it did for using twitter and turning around a document that was proofed in less than 30 minutes.
My copywriter is still valuable to me and I will continue to have a long lasting relationship with her. However, I found value in my 4,000 friends & followers on twitter and was able to connect and get immediate response to a problem that wouldn’t have solved itself as quickly in the offline world.
This is but one example of the power that can be harnessed by social media–its not just about making “money”. I didn’t ‘make’ money but I did have a valued received from the help I obtained through my new connection on Twitter.
Yesterday I was unusually cruising Twitter and came across a plea for some urgent copywriting help. It seemed like it would be a quick job and I had a little time, so I offered to help. I was happy to do it. And I’m so happy to have made a connection with Chris. He is a super cool guy and I’m excited to know him – and about the writing he ended up contracting me for after our back and forth email conversation about what we both do. It was a fun and successful unexpected online cocktail party and I ended up leaving with a new connection, friend, and partner – and no hangover!
And I really do appreciate what this video has to say, regardless of the presenter’s past. Here it is:
